Stories – Part 2: How to tell a story

Stories – Part 2: How to tell a story

It’s great when someone tells you to tell stories, but if you’ve never been taught anything about the craft, then how can you do it well? Well, let’s see if I can throw some insight on to the craft here, with 3 tips (or Acts) on structure. telling stories Act 1...
Why I Bought My Boots

Why I Bought My Boots

I hate shopping. But last week, my wellies got a hole in them, I had a cold getting worse and didn’t want to get colder, so I took a trip to Burford (Cotswolds darling), in a quest to buy a replacement pair. (Read on to the end to find out the point of this – there is...
STORIES PART 1: Why They’re Effective

STORIES PART 1: Why They’re Effective

Stories make you memorable, they encourage a deeper connection between you and your prospect because they can relate to what you’re saying and it makes what you’re trying to get across easier to understand. So, they’re important and you should take a...
How to Open Doors with Lead Generation in 2019

How to Open Doors with Lead Generation in 2019

It’s good to know the theory though and so I thought I would share this article written by Greg Linnermanstons from Weidert which talks about 2007 and 2019 and the difference in business development strategies for B2B Professional Services companies between those two...
How to Get New Business

How to Get New Business

There is relatively little proper advice or training on how to get clients. It’s generally a trial and error process to see what works for your particular occupation. I’ve been in my current business for 4 years and have cracked a code that can be used to generate new...