Pros Group Blog

Have a read to get resources that will help you become more effective at generating leads for your B2B Professional Services business

How to Open Doors with Lead Generation in 2019

How to Open Doors with Lead Generation in 2019

It’s good to know the theory though and so I thought I would share this article written by Greg Linnermanstons from Weidert which talks about 2007 and 2019 and the difference in business development strategies for B2B Professional Services companies between those two...

How to Get New Business

How to Get New Business

There is relatively little proper advice or training on how to get clients. It’s generally a trial and error process to see what works for your particular occupation. I’ve been in my current business for 4 years and have cracked a code that can be used to generate new...

Lead Generation – How to Build a Prospect Persona

Lead Generation – How to Build a Prospect Persona

When I first started out, I was pretty scattergun in my approach to marketing. As a part-time FD, I thought I was all things to all SME's. Really? I hear you ask. So am I. And that's the problem. I was a "me too". I got clients I didn't want (because I didn't really...

Lead Generation – How to Build Trust with Prospects

Lead Generation – How to Build Trust with Prospects

Trust as a major contributor to a successful lead generation campaign. It takes time to build trust, but you can accelerate it by working consistently on LinkedIn using Groups or communities on Facebook if that’s where your prospects hang out.  building trust...

At Last – 2019 Predictions

At Last – 2019 Predictions

Everyone does it and sometimes they're interesting and sometimes they're not. Not wishing to be left behind, or wanting to set my predictions in December (2019 - that would be cheating), here they are after having listed to and read quite a few.Five 2019 predictions1....

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