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Getting People To Say “Yes”

Getting People To Say “Yes”

Sales Conversation – Getting a yes I’ve been blogging about storytelling with a view to getting people interested and engaged in your content – wherever you choose to put it. Stories are mentioned in this video, but there is also a psychological hack...
Why I Bought My Boots

Why I Bought My Boots

I hate shopping. But last week, my wellies got a hole in them, I had a cold getting worse and didn’t want to get colder, so I took a trip to Burford (Cotswolds darling), in a quest to buy a replacement pair. (Read on to the end to find out the point of this – there is...
STORIES PART 1: Why They’re Effective

STORIES PART 1: Why They’re Effective

Stories make you memorable, they encourage a deeper connection between you and your prospect because they can relate to what you’re saying and it makes what you’re trying to get across easier to understand. So, they’re important and you should take a...
How to Get New Business

How to Get New Business

There is relatively little proper advice or training on how to get clients. It’s generally a trial and error process to see what works for your particular occupation. I’ve been in my current business for 4 years and have cracked a code that can be used to generate new...
Lead Generation – How to Build a Prospect Persona

Lead Generation – How to Build a Prospect Persona

When I first started out, I was pretty scattergun in my approach to marketing. As a part-time FD, I thought I was all things to all SME’s. Really? I hear you ask. So am I. And that’s the problem. I was a “me too”. I got clients I didn’t...